I found a really interesting article about the power of moving image and I thought it was highly relevant to my process to creating a music video, as it allows me a great insight to the influential nature a moving image holds.
"Moving image is the most powerful way to put across any message. According to web business consultancy firm Odysseyuk.co.uk, people remember 30% of what we see, 20% of what we hear but 70% of what anything we watch and hear at the same time. Phrases such as: “a picture is worth a thousand words”, “actions speak louder than words” or “I’ll believe it when I see it” exist for a reason.
This quote really summarises my point about it's effective, and manipluative power.
Source
"Moving image is the most powerful way to put across any message. According to web business consultancy firm Odysseyuk.co.uk, people remember 30% of what we see, 20% of what we hear but 70% of what anything we watch and hear at the same time. Phrases such as: “a picture is worth a thousand words”, “actions speak louder than words” or “I’ll believe it when I see it” exist for a reason.
Moving image is the most recipient friendly and convincing way to put across any
message."This quote really summarises my point about it's effective, and manipluative power.
Source
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