Recently, I have be weighing both pros and cons about producing a short film, over a music video. In conclusion I have decided to partner up with Emma Dickson, someone whom is passionate about music, and has the same visual ideas as me, to create a music video. Reasons I choose this over doing a short film are because I thought it would be outlined as you follow, in a way, the narrative of the song. (I will post possible song choices in the near future).
To gain a deeper understanding about music videos I did some research about the history of music videos, and what makes them so successful.
In moderen day music videos are mainly used as an marketing device, to help promote the records sales. However in the past the music video was referred to as an "illustrated song", and this term is something that I would like focus my work around - making the song come to life.
Here is a great timeline I found that allows to view the history of the music video on a timeline: The Music Video
So why are music videos successful?
A music video, if you like, is just an interpretation of a song. It allows the consumer to engaged with the song on a whole new level: visually. The consumer can connect with the video and/or the song, thus emotion or thoughts are provoked, which is again something I want to achieve with my music video.
Michael Jacksons 14 minute long video for "Thriller", directed by John Landis, was perhaps the most influential music video of all time. Mike Celizic says this about the "Thriller" video: "A watershed moment for the music industry" - for its excellence in merging filmmaking and music.
Although I don't aspire to make a music video like "Thriller" I do think it highlights the importance of why you need strong narrative, clever conventions and editing technique.
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