This music video was directed by Melina Matsoukas and presents Rihanna's relationship with her boyfriend as being like a drug and how their addiction to each other results in the singer leaving her boyfriend because of his possessive nature. The video received a mixed response from critics, with some praising its cinematic feel, whilst others criticized some of the explicit material featured.
Visually this song has great significance as it has a faded blue, brown and green tone at times - something that we want to experiment with. There are many jump cuts and this highlights that we are on track with out editing ideas.
Relating back to the previous comment about this video holding a cinematic feel has given us confidence as we would like to create this with out video. The beginning of the video does not feature the song 'We Found Love' but a monologue with a piano backtrack. Me and Emma have been thinking about doing something similar to this (possibly having childhood videos with a eire backtrack?) and this video is evidence that having a 'story'/opening sequence before the music video itself can be successful as this particular video has 19 million views in just under two weeks on youtube!
Below are some screen shots that me and Emma found to be inspiring:
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